Pretty In Pink At The Martha Stewart Show

ford warriors crafting tool

Inspired by Martha Stewart, 100% of net proceeds goes directly to Susan G. Komen for the Cure

When I was invited to attend a live taping of “The Martha Stewart Show” with an audience of Breast Cancer survivors, I got chills. The fact that these women have battled cancer and won is heroic on so many levels.

Everybody has known somebody that has had to live with Breast Cancer. That is why Ford Warriors in Pink’s new partnership with Martha Stewart Living Omnimedia organized this momentus event in New York today.  To help in the fight against breast cancer, Martha Stewart dedicated an entire episode of “The Martha Stewart Show” to breast cancer health, treatments and awareness – the cornerstone of the Ford Warriors in Pink program.   

A 15-year partner of Susan G. Komen for the Cure, Ford is teaming up with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer awareness and develop innovative ways for people to give back in the fight against breast cancer.  

During the show, Martha Stewart  revealed the newest Ford Warriors in Pink crafting tool inspired by the homemaking icon herself with 100% of net proceeds going towards Susan G. Komen for the Cure.

The hour-long episode culminated in the giveaway of a new 2010 Ford Taurus to one lucky audience member, Stephanie Adams, whose name was drawn at random. Adams, who was diagnosed with breast cancer in July of 2008 at the young age of 27, underwent months of chemotherapy and 35 radiation treatments. Adams, a San Francisco, CA native, will turn 29 this Saturday. Currently enrolled in a PHD program, Adams is working on her thesis in New York City. Her research on how blood vessels are formed and grow has actually given rise to some drugs that are being used to treat cancer.

 In the special episode that airs this Friday, viewers will learn how to reduce the risk of breast cancer with Dr. Dara P. Richardson; cancer-fighting recipes including celery root and ginger gold apple soup and yogurt panna cotta from chef Amanda Freitag; and an inspiring stationery made using limited-edition Warriors in Pink breast cancer stamps, which are available at www.FordCares.com (100% of net proceeds go to Susan G. Komen for the Cure not just in October but all year long).

During a special taping of ‘The Martha Stewart Show’, which will air on Friday, October 16 (nationally syndicated, check local listings), daytime host Martha Stewart was joined by an audience full of survivors and supporters, as well as Ford Warriors in Pink to raise breast cancer awareness.

 The hour-long episode culminated in the giveaway of a new 2010 Ford Taurus to one lucky audience member, Stephanie Adams, whose name was drawn at random. Adams, who was diagnosed with breast cancer in July of 2008 at the young age of 27, underwent months of chemotherapy and 35 radiation treatments. Adams, a San Francisco, CA native, will turn 29 this Saturday. Currently enrolled in a PHD program, Adams is working on her thesis in New York City. Her research on how blood vessels are formed and grow has actually given rise to some drugs that are being used to treat cancer.

The new Ford Taurus 2010 is a sweet car and the technology is cutting edge. Martha Stewart even added some of her personal favorites to the voice-activated Navigation System with integrated class-exclusive* SIRIUS Travel Link™** on the 2010 Taurus combines Global Positioning System (GPS) technology with 3-D mapping to provide turn-by-turn voice guidance. But that’s only for starters. System features include:

• Current, local gas prices

• Traffic backups with alternate routes

 • Current and forecasted weather

 • Movie listings, including theater locations, show times and ratings

 • Scores for major sports teams

• DVD movie viewing on navigation screen when the vehicle is in Park

 • Bird’s-eye map view with six adjustable angle settings

 • Saves destinations, provides the shortest route, reroutes you if you miss your turn

 • 10GB digital jukebox with voice-controlled access to music files

 • Personal photo upload capability

In the special episode that airs this Friday, viewers will learn how to reduce the risk of breast cancer with Dr. Dara P. Richardson; cancer-fighting recipes including celery root and ginger gold apple soup and yogurt panna cotta from chef Amanda Freitag; and an inspiring stationery made using limited-edition Warriors in Pink breast cancer stamps, which are available at www.FordCares.com (100% of net proceeds go to Susan G. Komen for the Cure not just in October but all year long). 

My mouth dropped to the floor  Dr. Dara P. Richardson Heron , when she told the story of how she discovered a lump just one month after her wedding. She hadn’t even written all of her thank you notes yet!  She couldn’t stress enough how important it is to have regular screening tests. This is a very important part of the battle and the most effective way for women to lower their risk of dying from breast cancer. Screening tests can detect breast cancer early, and that is when it is  most treatable. This episode will air this Friday, October 16.

 

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