More than 6,000 professional attendees to taste why LUCK CHEN Asian Noodles Took “Best in Show” at Koshefest 09 New Products Competition Last Week

luck chenI am so excited about the winners just posted from last week’s Kosherfest 09 New Products Competition that was held on October 15 at the  Marriott Glenpointe, NJ. I just received this report from Andover Communications out of Teaneck, NJ. As the kosher mom blogger with a mission to change any misconceptions about kosher food to people of all backgrounds and religions, this is very exciting for me. Now, for the results.

Teaneck, NJ — It took five judges and five hours to determine the best new kosher products of 2009, sponsored by the largest international kosher food trade show, Kosherfest ( A line of microwaveable Asian noodles- LUCK CHEN, NY, NY- took the Best in Show at the 21st Annual Kosherfest New Products Competition, held at the Glenpointe Marriott in Teaneck, NJ. Winners in 18 separate categories of new kosher products were crowned by a panel of kosher food professionals, who sampled hundreds of new kosher food entries. In addition to Best In Show, the Manhattan-based Luck Chen also won for Best New Pasta, Rice Bean or Soup product. The line of ‘heat and serve’ Asian noodles is available in five flavors including Sesame Teriyaki, Spicy Szechwan, Soy Ginger, Spicy Kung Pao and Sweet & Sour. The judges included: Yakov Yarmove, Business Development Manager, Ethnic Marketing and Specialty Foods, SUPERVALU (Eden Prairie, MN); Joe Plueger, Director of Grocery DPI-Specialty Foods, Midwest (Arlington Heights, IL); Marty Stein, Account Manager, Tree of Life Inc., (Niskayuna, NY); Jacob Rusanov, Lifestyle Category Manager, Wakefern Food Corporation/Shoprite (Elizabeth, NJ); and Jeff Nathan, Chef/Proprietor Abigael’s On Broadway, NY, NY, cookbook author and cooking show host). The two-day Kosherfest trade show will follow at the Meadowlands Exposition Center, Oct 27 – 28, 2009 with more than 300 exhibitors from around the world, where the New Products Competition winners will receive their engraved awards. “We were delighted to host the Kosherfest 2009 New Products Competition,” said Bill Springer, Group Vice President, Diversified Business Communications. “There were so many great entries to the competition this year, and I think the show will reflect the scope, breadth, quality and uniqueness of this year’s exhibitors.” The new kosher food product entries were judged on the basis of such criteria as their newness, quality, taste, salability and retail price point. The winners are: · Best In Show – Luck Chen Asian Noodles in 5 flavors(NYC, NY) · Best Baked Good, Bread, Grain & Cereal – Sarah’s Tent Potato Borekas (Deal, NJ) · Best Beverage – True Toniq DBA Brain Toniq, Brain Toniq (Longmont, CO) · Best Cheese or Dairy – Get Healthy America Lasagna Florentine (Plainview, NY) · Best Dessert, Candy, Cookie or Cracker – Illinois Nut & Candy Smooth & Crunchy Peanut Butter Bark (Skokie, IL) · Best Food Service Product – Custom Candy Concepts, Inc Picture Cookies (Ellijay, GA) · Best Packaging/Design – True Toniq DBA Brain Toniq, 4-pack Brain Toniq (Longmont, CO) · Best Kosher Organic – Quality Frozen Foods Organic Batter Blaster (Brooklyn, NY) · Best Snack Food – Osem USA, Inc. Bamba Peanut Snack w/ Hazelnut Cream Filling (Englewood Cliffs, NJ) · Best Fine Food from Israel – Blue & White Foods LLC Falafel w/ Tehina Filling (Long Island City, NY) · Best Giftware/Novelty – Kosherkeepers® by Plastic Packaging Corp Kosherkeepers® Food Storage Containers (W. Springfield, MA) · Best Jam, Preserve or Spread – Oxygen Imports Mixed Berry Blast (Rahway, NJ) · Best Meat, Poultry or Seafood – Kosher Valley Chicken Breast Cutlets (Plainville, NY) · Best Wine, Beer or Spirit – The Natural Group/Kedem Elvi Sintonia Sangria (Bayonne, NJ) · Best Savory Condiment, Spice, Sauce, Oil, Vinegar or Dressing – Streit’s Matzos Asian Mel’s Gourmet sauce Line (NYC, NY) · Best Passover Product – Zelda’s Sweet Shoppe Zelda’s Orange Chiffon Cake (Chicago, IL) · Best Health & Wellness – Green Rabbit, LLC MIMICCREME Coffee Creamer (Albany, NY) · Best Pasta, Rice, Bean or Soup – Luck Chen Asian Noodles (5 flavors) (NYC, NY)

According to Bill Springer of Diversified Business Communications, Producer of Kosherfest, “This year was very competitive, with a large number of exceptional products competing in almost every category. The judges were very impressed with all the entries.”

Kosherfest 2009 hopes to attract more than 6,000 professional attendees and more than 300 exhibitors from all over the world. For information visit or contact Vianna DiGristina at Kosherfest is co-produced by Diversified Business Communications of Portland, ME ( and Menachem Lubinsky, president and CEO of LUBICOM ( Diversified Business Communications (DBC) specializes in producing international trade events in the food and beverage industry, and brings more than 40 years experience to buyers and sellers together. DBC’s food industry expositions include four internationally recognized seafood shows, the New England Foodservice & Lodging Expo in Boston, All Things Organic in Chicago, three Fine Food and Hospitality shows in Australia, Expo Comida Latina, All Asia Food and Kosherfest. Menachem Lubinsky is the chairman & CEO of LUBICOM Marketing Consulting, a strategic marketing firm that also markets kosher foods. He is the founder of Kosherfest, the world’s largest international kosher food trade show and a prominent figure in the Orthodox Jewish Community.

Kosherfest 2009 Meadowlands Exposition Center 355 Plaza Drive Secaucus, NJ 07094; 201-330-7773 OCT 27: 10:00 am – 5:00 pm OCT 28: 10:00 am – 4:00 pm Note to Media: JPEG Photographs of winning products are available. Media are also invited to cover Kosherfest, OCT 27-28, 2009 at the Meadowlands Exposition Center, Secaucus, NJ. Kosher food experts, chefs, cookbooks, demos, and new products available on site and prior to the show by arrangement with Andover Communications, 201-947-4133. Media Kosherfest Registration:


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