Target Helps Consumers Aim Towards Health and Wellness

There is something to be said about branding, especially when it comes to Target. Not only is Target a pleasure to shop in, my almost 4 year old son wants to “go there” everyday. He can spot the Target logo from anywhere; subway, weekly circulars, bags, and billboards. Without a doubt, he will proudly shout “Target” with anticipation. In fact, it was a trip to Target and the purchase of Buzz LightYear that helped put his potty training success in action.

I learned something else about Target last week during the Target Healthy Living Event for bloggers and traditional media. As a primetimeparent (having kids after 35), finding accessible, convenient and affordable products and services to live a healthier lifestyle. I don’t know about you, but I am still trying to start my New Year’s resolution of getting fit. Now I know that Target is also interested in not only my healthier lifestyle, but all of you as well. Here is a list of some of the products highlighted at the Target Healthy Living event last week. I am a firm believer that it is never to late to make changes for the good!

Health & Well-being
When I step into a Target, I am stepping into one-stop shop of convenience. I can get a flu shot, shop for workout clothes and stock up on fresh, healthy food—all in under one roof. That is a real blessing, especially when shopping with small children or elderly parents. If I am out of town, I know that there are more than 1,610 Target Pharmacy locations that offer friendly service. I had the opportunity to speak with a Target pharmacist about the new FDA Sunscreen Guidelines. I know that I heard about this in the news, but did I really catch all of the facts? The Food and Drug Administration (FDA) is taking steps to help protect consumers from skin damage caused by excessive sun exposure. The final regulations, which become effective summer 2012, establish a standard test for over-the-counter sunscreen products that will determine which products can be labeled as “Broad Spectrum.” Under the new regulations, sunscreen products that protect against all types of sun-induced skin damage will be labeled “Broad Spectrum” and “SPF 15” (or higher) on the front. Any sunscreen not labeled as “Broad Spectrum” or that has an SPF value between two and 14 has only been shown to help prevent sunburn and may not protect against the risk of skin cancer or early skin aging. With or without a history of skin cancer in your family, these guidelines can help us all purchase and apply sunscreen correctly. To help consumers select and use sunscreen appropriately, the FDA has released new labeling provisions that you can view online

Target and SuperTarget stores aim to make grocery shopping convenient, easy and affordable. The Target portfolio of owned brands, including Archer Farms and Market Pantry, offer high quality products at a low price. I love how I can shop for food staples and cooking basics with Market Pantry, while Archer Farms offers unique and unexpected premium products. Since I do keep Kosher both inside and outside of the home, I can only purchase the items that have either the O-U or Star-K Kosher certification on them. In 2008, in response to guest feedback requesting more fresh food in the convenience of their local Target store, Target introduced an expanded fresh food layout in general merchandiseTarget stores. Redesigned stores now offer a selection of seasonal fruit on our weekly shopping list. Target stores also carry fresh meat and pre-packaged baked goods, which is a great convenience for shoppers that don’t require the Kosher symbol on them.

I would love to share this recipe for hummus. All of the items can be purchased at Target. Make sure to heck the label, as all Archer Farms are not certified Kosher.

Mukimame Hummus
Mukimame—or edamame out of the shell—are soybeans harvested at the peak of ripening right before they harden. Try them in salads or pasta dishes. Mukimame also makes a great healthy snack.

2 cups Archer Farms Frozen Mukimame, cooked

3 cloves garlic

1 (6-oz.) carton Greek yogurt

2 tbsp. lemon juice

1 tbsp. olive oil

1 tsp. cumin

½ tsp. salt

Yields: 3 cups


1. Process cooked Mukimame and garlic in food processor until finely ground.

2. Add remaining ingredients; pulse to mix.

3. Chill until ready to serve. Serve with pita chips, on toasted bagels or in smoked turkey sandwiches.

This recipe also caught my eye and I wanted to share it with you.

Quinoa with Black Beans and Corn
Quinoa is an ancient grain from South America. It has a mild, slightly nutty flavor similar to couscous. Use in place of rice in soups and side dishes. Quinoa also makes a great hot breakfast cereal. Note: I was not able to use this brand of Quinoa because it did not have a Kosher certification on it.


1 cup Archer Farms Quinoa (note: not certified Kosher)

1 (15.5-oz.) can black beans, drained and rinsed

1 (15.25-oz.) can sweet corn, drained

1 red bell pepper, diced

¼ cup cilantro, chopped

3 tbsp. lime juice

2 tbsp. olive oil

2 tsp. ground cumin

Optional: 1 chipotle pepper in adobo sauce, finely chopped

Yields: 4 servings


1. Cook quinoa according to package directions. Combine beans, corn, red bell pepper and

cilantro in large bowl. Stir in cooked quinoa.

2. Combine lime juice, oil and cumin in small bowl. Stir in chipotle pepper, if desired. Toss with quinoa mixture. Season with salt and pepper to taste. Serve warm or chilled.

Target offers a variety of national and exclusive cosmetics, hair care and personal care brands, making it a true destination for the best beauty offerings at affordable prices. You can find major brands like Willa, GUD, Yes, and Burt’s Bees at Target. Target’s house brand has Up & Up Kids Spray SPF30, 6 fl oz., $6.99. With the new FDA sunscreen guidelines in affect summer 2012, I can find affordable sun protection at Target. We all know that one bottle of sunscreen is not enough. Camps require a bottle and all of those bottles do add up.

C9 by Champion
With all of these items under in one place, it is fair to stay that Target has got us covered. This is especially true with C9 by Champion®, Target’s exclusive line of activewear C9 offers affordable options for the entire family. The line provides the style, performance and technical features of high-end fitness brands without the high-end price. With options for men, women and kids, C9 by Champion features technical attributes such as moisture-wicking Duo-Dry™ technology, ventilation, compression fabrics and seamless comfort. Available in Target stores nationwide and on, every piece in the collection retails for under $50.

Now I know that I can make healthy changes in my lifestyle, even if the first of year has long passed!


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