About Esti Berkowitz

Esti discovered the meaning of her life in her mid-30s. After having worked in marketing for major corporations for several years, she traded in her corporate credit card and invested in her spirituality. Esti left her home town of Chicago, studied her Jewish heritage in Jerusalem, and ended-up living in New York City. It was like starting over again, but Esti finally found her soul mate, got married, and started a family after 35. Both Esti and her ‘primetimepartner’ created this blog to encourage other people that things often become clearer with age. In today’s world, people are finding their true passion later in life; it can happen to you.

On Prime Time Parenting, you will find that Esti’s husband does most of the cooking, while she does most of the cleaning (she’d rather be blogging). They love to travel with their 3 children and explore the latest exhibits and shows and share them with you here. Since Esti and her husband both started to keep kosher later in life, they also share kosher, dairy-free, recipes and food products here too.

Since Esti and her husband are both ‘primetimepeople’, staying healthy and fit is a top priority. Who says youth has to be wasted on the young?

Since Esti started blogging, she has been invited to cover The Martha Stewart Show a couple of times and was mentioned as a “mom blogger to follow” on CBS’s  The Talk. Esti has also been invited to tape segments on both The Rachel Ray Show and Dr. Oz.

This blog is very PR friendly. Please reach out to Esti at esti@trumpetingmedia.com, or primetimeparent@gmail.com

Press Mentions

Real Simple Magazine

Good Housekeeping


Wall Street Journal

PR Newswire


New York Metro Parents

Sandals Luxury Included Vacations

sandals mommy blogger image

The Jewish Week

5 Towns Jewish Times5towns11

Kosher Today

OU Kosher

The Forward


Joy of Kosher

Silicon Valley Moms Blog



The Jewish Hostess

Freelance Writing
Esti Berkowitz is a featured writer for the Queens Jewish Link and has her own column, “Socially Savvy”.

Guest Blogging
Esti has been a guest blogger/contributor here too:




Project You Magazine

Mom It Forward

A Child Grows

Hair Coverings
Esti has participated in various blogger outreach programs with:

Wildlife Conservation Society

wcs image

New York Mets

Disney Paint by Glidden

Duane Reade
International Delight

On the Radio

Esti hosted her own radio shows on Blog Talk Radio. She has interviewed authors, celebrities, chefs, and entrepreneurs too! Check out the JewishShmoozeNetwork and PrimeTimeRadiance on Blog Talk Radio. Esti has interviewed Jill Zarin (Real Housewives of New York) Jillian Lauren, Josh Braff, David Mintz (President of Tofutti), Sloan Miller (Allergic Girl) and more.

Check out the Video
The Prime Time Parent

Prime Time Parent

Prime Time Radiance

Esti has been interviewed by the following radio hosts

The Nachum Segal Network: Table for 2 with Naomi Nachman

Kosher Scene

Midwest Moms Media


11 thoughts on “About Esti Berkowitz

  1. Love your stories,,,,they are real for real life people… Good job, fun to read….Keep it up…

  2. You are very talented Esti!!!! I love your stories. I miss you Gitty

  3. Hi!

    I’m a mom starting a mediation practice focused on improving the relationships between household employers and their domestic staff. I’m in the process of conducting a survey on household employers and running a raffle that may be of interest to some of your readers.

    Here’s a link to the survey: http://www.surveymonkey.com/s/MediationMama

    Anyone with a household employee (nanny, housekeeper, etc.) can fill out the survey by June 15, 2010 to be entered into a raffle for a $50 Starbucks gift card!

    I would really appreciate it if you could post this survey on your site. Thank you so much for your time!

    Best regards,
    Aimee Torres, Esq.
    Conflict Resolution Specialist

  4. Esti,

    I’m so glad we’ve connected! Your support of my book Yiddish Yoga: Ruthie’s Adventures in Love, Loss and the Lotus Position (Newmarket Press, 2009) has been wonderful. I’m looking forward to the Social Media Event next weekend in NYC. I love your blog — I’m looking forward to being a Mom over 40 one day very, very soon!

    Thank for everything and keep writing! If your readers are interested in my visiting their synagogues, book stores or yoga centers to read from Yiddish Yoga and reach a yoga class, talk about being a flexible, Jewish, woman writer, they can feel free to contact me.

    Om Shalom,

  5. Love your story, I am 28 Years old and most of friends are married and have kids. I feel relief knowing that I can wait until I’m at least 35 and find Mr. right to settle down with and be a mom.

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